FROM VISION, TO IMPACT, WE BRING YOUR BRAND TO LIFE
Partner with UVA student-athletes through CavFutures to elevate your brand with authentic, purpose-driven marketing. As the University’s official NIL agency, we handle everything from strategy and compliance to creative campaign execution—connecting businesses with athletes who drive real impact through storytelling, community engagement, and results that go beyond the field.
Marketing Spotlight
-
![Logo for RhoBack Virginia Football featuring a dog silhouette and a Virginia Cavaliers logo, with a stadium in the background.]()
RHOBACK
Rhoback's activewear is designed to seamlessly transition from one activity to the next, catering to the needs of individuals who lead active lives. Virginia football student-athletes embody this versatility. At an excellent academic institution, they balance a demanding lifestyle with adaptability and strength.
In summary, the alignment between Rhoback and Virginia Football is rooted in their shared values of embracing activity, community engagement, versatility, leadership, and a commitment to excellence. This alignment creates a strong foundation for a mutually beneficial partnership that resonates with their target audience and promotes their shared ethos. -
![Three bottles of Lumi cold-pressed juice with different flavors, including Wahoo Orange, Farmhouse Greens, and Heart Beet.]()
LUMI
Lumi cold-pressed juices in collaboration with student-athletes at the University of Virginia (UVA).
-
![Lululemon logo, University of Virginia Student-Athletes logo, and the word 'CAVFUTURES' with a horizontal line above it.]()
LULULEMON
Lululemon an athletic apparel brand in collaboration with student-athletes at the University of Virginia (UVA).
THE PROCESS
How to Partner with UVA Student-Athletes
-
Explore how partnering with UVA student-athletes can benefit your brand. We offer a range of collaboration options, including content creation, sponsorships, event appearances, and more.
Our athletes bring unique visibility, credibility, and engagement to brands looking to connect with a passionate, young, and diverse audience.
-
Determine your objectives: Do you want to boost brand awareness, drive sales, or align with UVA’s strong athletic reputation? Whether you’re targeting a local, regional, or national audience, we can match your goals with the right athletes.
Need help? Our expert team can assist in identifying the right strategy for your business.
-
View our diverse roster of UVA student-athletes available for partnerships. Each athlete brings a unique personal brand and audience, ensuring you find the right fit for your business.
Get insights on each athlete's social media presence, engagement metrics, and areas of influence.
-
Ready to explore partnerships? Schedule a consultation with our team. We'll walk you through the options, discuss your brand’s goals, and help craft a customized strategy for maximum impact.
Whether you’re interested in one-time campaigns or long-term collaborations, we’ll find the right match for your brand.
-
Once you’ve identified the athletes you’d like to work with, we’ll facilitate the negotiation process to ensure that both parties are aligned on expectations, deliverables, and compensation.
Our team is here to guide you through NIL guidelines, contracts, and legal requirements to ensure a smooth and compliant partnership.
-
Collaborate with our team and the athletes to develop compelling content that resonates with their audience. This could include social media posts, video collaborations, in-person appearances, or branded merchandise.
Our media training ensures athletes can represent your brand with confidence and professionalism.
-
We’ll provide ongoing reporting on the performance of your campaign, including engagement rates, content reach, and overall ROI. This allows you to assess the impact and adjust your strategy for continued success.
Track metrics that matter, such as social media impressions, conversions, and audience demographics.
-
Watch your brand grow through meaningful partnerships with UVA student-athletes. Build stronger connections with the student community, raise brand awareness, and increase sales with the power of authentic, athlete-driven content.
OUR SERVICES
-
We ensure content is brand – and audience – aligned, tracking, analyzing, and reporting on performance.
-
We offer end-to-end partnership management, including recruitment, contracts, and fulfillment.
-
We turn your ideas into measurable impact with high-quality photo, video, and audio.
-
With our in-house studio, we efficiently and effectively create content with no travel needed.
-
We work with you to bring your vision to life with clear communication, data-driven strategy, and passion.
-
We represent and protect your brand with care through all steps of the process.
Featured Athletes
-
![A young baseball player wearing a striped jersey, a baseball cap, and holding a baseball glove.]()
JAY WOOLFOLK
Jay Woolfolk, a standout right‑handed pitcher for UVA Baseball and a Chesterfield, VA native, has harnessed NIL opportunities to enhance his personal brand and engage with the community. Through CavFutures Marketing Inc., he secured a partnership with The Market by Tiger Fuel, teaming up with Kymora Johnson and participating in promotional campaigns that spotlight both his authenticity and ties to the Charlottesville area.
-
![A young woman in a red basketball jersey holding a basketball and smiling.]()
KYMORA JOHNSON
Kymora Johnson, a standout guard for UVA Women’s Basketball and Charlottesville native, has embraced NIL opportunities to amplify her personal brand and engage with the community.
Through partnerships facilitated by CavFutures Marketing Inc., she has collaborated with local McDonald’s franchises, promoting her favorite menu items and participating in community events.
Additionally, Johnson has teamed up with The Market by Tiger Fuel, showcasing her authenticity and energy in promotional campaigns. These collaborations not only support her career development but also strengthen her ties to the Charlottesville community. -
![Young man wearing a blue polo shirt, smiling and holding his shirt collar.]()
KAM ROBINSON
Kam Robinson, a linebacker for UVA Football and Virginia native, has used NIL opportunities to give back and grow his brand. With support from CavFutures Marketing Inc., he has fostered a long time partnership with Hilldrup. He has worked with them to host a youth football camp at Essex High School, inspiring the next generation of athletes.
-
![Two smiling women holding podcast microphones, one in a red sleeveless top and the other in a beige blouse, standing close together.]()
ALEX AND GRETCHEN WALSH
Alex and Gretchen Walsh, accomplished swimmers and Olympic medalists, have built a strong presence both in and out of the pool through thoughtful NIL partnerships. As sisters and elite athletes, they’ve worked with brands that reflect their values, focusing on sports, wellness, and lifestyle. Their podcast, Kicking It with the Walsh Sisters, offers a candid look into their experiences as student-athletes, featuring honest conversations with teammates, coaches, and fellow competitors. Through their NIL journey, the Walsh sisters are not only growing their personal brands but also using their platform to connect with the swimming community and share their perspective on life in and beyond competitive sports.
-
![Three girls sitting at a table in a restaurant, smiling and enjoying their time together.]()
WBB
The UVA Women’s Basketball team is deepening its community ties through impactful NIL partnerships with local businesses. In a collaboration with The Melting Pot, players teamed up with the restaurant to highlight shared values of teamwork and connection. Separately, the team partnered with Timberwood Tap House to host a meet-and-greet event, giving fans the opportunity to interact with players in a fun, casual setting. The event reflected the program’s ongoing commitment to community engagement and building meaningful relationships with supporters. Together, these partnerships showcase how the team is using NIL to not only elevate their brand, but also give back to the Charlottesville community that stands behind them.
Let’s Connect!
Ready to work with UVA student-athletes? Fill out the contact form here and our CavFutures team will be in touch soon!