Charlotte has been with CavFutures for over three years, stepping into the Director of Media and Marketing role at the beginning of 2026. Her journey began as a CavFutures intern, a pivotal experience that allowed her to observe the NIL landscape from pre- to post-House settlement. She learned from her team, and transitioned her role to lead the new interns. Today, Charlotte oversees the marketing efforts for both CavFutures Marketing Inc. and the CavFutures Foundation. 

A graduate of the University of Virginia, Charlotte earned her B.A. in Media Studies and Entrepreneurship, bringing a fresh and strategic perspective to the ever-changing social media landscape. Her passion for storytelling and creating authentic connections was cultivated through coursework in sports journalism, reporting, and digital media.

Outside of work, Charlotte enjoys cooking and baking for friends and family, practicing yoga, and cheering for the HOOS!