EMPOWERING ATHLETES. ELEVATING BRANDS. DRIVING SUCCESS.

The logo of the University of Virginia featuring a large orange V with crossed sabers underneath.

CavFutures Marketing Inc. is UVA’s official NIL partner, helping student-athletes grow their brands and unlock NIL opportunities.

Virginia Cavaliers logo with a large orange 'V' and crossed swords underneath

At CavFutures Marketing Inc., everything we do is for the student-athletes. By connecting them with businesses and energizing fan support, we’re creating powerful opportunities for growth, on the field, in the classroom, and beyond. Our mission is to help these students maximize their potential, build their brands, and prepare for life after college through real-world experience and meaningful partnerships.

THE NIL MARKETPLACE

  • People engaged in conversation at a professional event in a decorated room with gold curtains and wall sconces.

    BUSINESSES

    Partner with UVA student-athletes to grow your brand through authentic marketing, community impact, and meaningful, results-driven engagement.

    LEARN MORE
  • Swimmer in a competitive race doing the butterfly stroke, wearing a blue swim cap and goggles, in a swimming pool with lane markers.

    ATHLETES

    We’re here to support you on and off the field. From brand building to NIL opportunities, we’ve got your back every step of the way.

    LEARN MORE

OUR MISSON

Our team has strong roots in both the UVA and Charlottesville community, which fuels our genuine passion for supporting these student-athletes.

We understand the unique challenges and opportunities they face because we’ve been part of this community ourselves. More than just a marketing agency, we see ourselves as advocates and partners who are dedicated to their growth on and off the field.

We work tirelessly to ensure every athlete feels supported, heard, and empowered. We pride ourselves in ensuring these students know they always have someone in their corner cheering them on and helping them navigate their journey.

Their success is our success, and we’re committed to providing the resources, guidance, and opportunities they need to thrive both now and in the future.

  • A young woman with blonde curly hair smiling, wearing a red sports jersey with the number 21 and the words 'The I Market.' She is holding a basketball in her right hand.

    KYMORA JOHNSON

    Kymora Johnson, a standout guard for UVA Women’s Basketball and Charlottesville native, has embraced NIL opportunities to amplify her personal brand and engage with the community.

    Through partnerships facilitated by CavFutures Marketing Inc., she has collaborated with local McDonald’s franchises, promoting her favorite menu items and participating in community events.

    Additionally, Johnson has teamed up with Tiger Fuel and The Markets, showcasing her authenticity and energy in promotional campaigns. These collaborations not only support her career development but also strengthen her ties to the Charlottesville community.

  • Young man in baseball uniform holding a baseball and wearing a black and white cap with a logo, standing against a black background.

    JAY WOOLFOLK

    Jay Woolfolk, a standout right‑handed pitcher for UVA Baseball and a Chesterfield, VA native, has harnessed NIL opportunities to enhance his personal brand and engage with the community. Through CavFutures Marketing Inc., he secured a partnership with The Markets, teaming up with Kymora Johnson and participating in promotional campaigns that spotlight both his authenticity and ties to the Charlottesville area.

  • Young man in a blue polo shirt flexing his right arm with a smile.

    KAM ROBINSON

    Kam Robinson, a linebacker for UVA Football and Virginia native, has used NIL opportunities to give back and grow his brand. With support from CavFutures Marketing Inc., he has fostered a long time partnership with Hilldrup. He has worked with them to host a youth football camp at Essex High School, inspiring the next generation of athletes. 

  • Two cheerful young women holding microphones, standing close together, smiling at the camera, against a plain background.

    ALEX AND GRETCHEN WALSH

     Alex and Gretchen Walsh, accomplished swimmers and Olympic medalists, have built a strong presence both in and out of the pool through thoughtful NIL partnerships. As sisters and elite athletes, they’ve worked with brands that reflect their values, focusing on sports, wellness, and lifestyle. Their podcast, Kicking It with the Walsh Sisters, offers a candid look into their experiences as student-athletes, featuring honest conversations with teammates, coaches, and fellow competitors. Through their NIL journey, the Walsh sisters are not only growing their personal brands but also using their platform to connect with the swimming community and share their perspective on life in and beyond competitive sports.

  • A group of young women and children sitting at a restaurant table, smiling and talking, with some holding basketballs and wearing sportswear.

    WBB

    The UVA Women’s Basketball team is deepening its community ties through impactful NIL partnerships with local businesses. In a collaboration with The Melting Pot, players teamed up with the restaurant to highlight shared values of teamwork and connection. Separately, the team partnered with Timberwood Taphouse to host a meet-and-greet event, giving fans the opportunity to interact with players in a fun, casual setting. The event reflected the program’s ongoing commitment to community engagement and building meaningful relationships with supporters. Together, these partnerships showcase how the team is using NIL to not only elevate their brand, but also give back to the Charlottesville community that stands behind them.

Featured Athletes

  • A smiling female basketball player in a red jersey holding a basketball.

    KYMORA JOHNSON

    Kymora Johnson, a standout guard for UVA Women’s Basketball and Charlottesville native, has embraced NIL opportunities to amplify her personal brand and engage with the community.

    Through partnerships facilitated by CavFutures Marketing Inc., she has collaborated with local McDonald’s franchises, promoting her favorite menu items and participating in community events.

    Additionally, Johnson has teamed up with Tiger Fuel and The Markets, showcasing her authenticity and energy in promotional campaigns. These collaborations not only support her career development but also strengthen her ties to the Charlottesville community.

  • Young man in baseball uniform holding a glove, wearing a cap with a label, against a plain background.

    JAY WOOLFOLK

    Jay Woolfolk, a standout right‑handed pitcher for UVA Baseball and a Chesterfield, VA native, has harnessed NIL opportunities to enhance his personal brand and engage with the community. Through CavFutures Marketing Inc., he secured a partnership with The Markets, teaming up with Kymora Johnson and participating in promotional campaigns that spotlight both his authenticity and ties to the Charlottesville area.

  • Young man wearing a blue polo shirt, smiling, holding his shirt collar with his right hand.

    KAM ROBINSON

    Kam Robinson, a linebacker for UVA Football and Virginia native, has used NIL opportunities to give back and grow his brand. With support from CavFutures Marketing Inc., he has fostered a long time partnership with Hilldrup. He has worked with them to host a youth football camp at Essex High School, inspiring the next generation of athletes. 

  • Two young women smiling and holding microphones, standing close together.

    ALEX AND GRETCHEN WALSH

     Alex and Gretchen Walsh, accomplished swimmers and Olympic medalists, have built a strong presence both in and out of the pool through thoughtful NIL partnerships. As sisters and elite athletes, they’ve worked with brands that reflect their values, focusing on sports, wellness, and lifestyle. Their podcast, Kicking It with the Walsh Sisters, offers a candid look into their experiences as student-athletes, featuring honest conversations with teammates, coaches, and fellow competitors. Through their NIL journey, the Walsh sisters are not only growing their personal brands but also using their platform to connect with the swimming community and share their perspective on life in and beyond competitive sports.

  • Three girls sitting at a restaurant table, smiling and posing for the photo, with drinks and condiments on the table.

    WBB

    The UVA Women’s Basketball team is deepening its community ties through impactful NIL partnerships with local businesses. In a collaboration with The Melting Pot, players teamed up with the restaurant to highlight shared values of teamwork and connection. Separately, the team partnered with Timberwood Taphouse to host a meet-and-greet event, giving fans the opportunity to interact with players in a fun, casual setting. The event reflected the program’s ongoing commitment to community engagement and building meaningful relationships with supporters. Together, these partnerships showcase how the team is using NIL to not only elevate their brand, but also give back to the Charlottesville community that stands behind them.

At Cavalier Futures Marketing Inc., we are committed to empowering UVA student-athletes by providing cutting-edge marketing strategies and tailored NIL (Name, Image, Likeness) opportunities. Our team combines expert knowledge of the collegiate sports landscape with a deep understanding of personal branding, helping UVA athletes maximize their potential both on and off the field. Through strategic partnerships, media visibility, and personalized marketing solutions, we help UVA student-athletes unlock the full power of their unique brand.

— Lo Davis

Let’s Connect!

Ready to work with UVA student-athletes? Fill out the contact form here and our CavFutures team will be in touch soon!